The Importance of Client Reviews

How to Get and Manage Client Reviews for Your Lash Business

When someone is choosing a lash technician, photos show them your work. Reviews tell them what it’s like to book with you, sit through an appointment and look after their lashes afterwards. Whether you rent a bed in a salon, run your own studio or work as a mobile lash tech, honest client feedback helps people decide whether you’re the right fit.

Social media gives potential clients another way to find you. For ideas on building your presence alongside your reviews, see our guide to growing your lash business on Instagram.

Give Clients an Easy Place to Leave a Review

If your business is eligible for a Google Business Profile, create or claim it and check that the name, contact details, opening hours and booking link are accurate. If you work from a shared salon or travel to clients, make it clear how they can book with you and where their appointment will take place.

Once your profile is set up, save your direct review link somewhere easy to find. You can put it in your appointment follow-up, on your booking page or on a small QR code card at your station. Pick one main place to ask for reviews so clients know where to go.

How to Ask for an Honest Review

Ask while the appointment is still fresh. A short message the next day can feel natural, especially if you already send clients their aftercare instructions. Give new and returning clients the same opportunity to review their experience, and let them decide what they want to say.

Hi [first name], thanks for coming in yesterday. If you’d like to share how your appointment went, you can leave an honest review here [review link]. If you have any questions about your lashes or aftercare, just reply to this message.

Keep the request optional and avoid asking for a particular rating. Keep loyalty discounts, complimentary aftercare and referral rewards separate from review requests. If you follow up, one friendly reminder is enough.

Use Social Media to Show the Client Experience

A client’s photo or story can show how a set looks outside the salon. If someone wants to share their lashes, tell them which account to tag. Ask before reposting their content or sharing appointment photos, and check whether they’re comfortable with their face or name appearing. With permission, you can save client feedback to a dedicated Instagram Highlight so new followers can find it easily.

Consistent lighting makes it easier to show the detail in your sets. The Glamcor Classic Revolution LED Light and Glamcor Multimedia X are options to compare in the Glamcor lighting range. A macro clip-on phone lens can help capture details such as fan placement and texture. Take a wider shot as well so clients can see how the set looks on the eye.

How to Respond to a Negative Review

Take a moment before replying. Thank the client for raising the issue, acknowledge what they’ve described and give them a clear way to contact you privately. Keep appointment details, consultation notes and personal information out of the public reply.

Thank you for letting me know. I’m sorry the set didn’t wear as you expected. Please message me directly so I can check your appointment details and talk through what happened and what I can do to help.

If a review mentions something you can improve, look for a specific change. If clients regularly arrive late because they can’t find the salon entrance, add clearer directions to your booking confirmation. If clients keep asking what counts as an infill, explain your policy when they book and remind them at the end of their appointment. If a review appears to breach the platform’s rules, use its reporting process and keep any public response brief.

Make Review Management Part of Your Routine

Set aside a few minutes each week to read new reviews, reply where you can and note recurring themes. Positive feedback can show what clients value most, whether that’s a thorough consultation, clear aftercare advice or a particular style. Thank people for specific feedback so they know you’ve read it.

We read feedback too. You can see customer reviews on the London Lash UK Trustpilot profile. If you’re sharing your latest London Lash EU delivery or a set you’ve created, you can tag @london_lash_eu on Instagram.